...and away we go!

It's a drizzly October morning in Minnesota. The leaves are changing, coffee's brewing and HarkHerold is entering the blogosphere.

For a while, I actually thought that Online Social Marketing was reserved for the fancy people on either coast but apropos of nothing for us "fly over" dwellers. Frankly, I couldn't fathom the significance of Tweeting the world about sipping a latte or waiting in line at Target.

Sure, I cherish connecting on Facebook with friends and relatives, and LinkedIn is just a given for networking, but I just didn't make the connection of how these FREE online elements could translate to business applications.

Then - like anytime a newcomer learns a new language - it hit me. Everything clicked into place with bizarre urgency and what had to be an audible "clunk."

The secret that the coasties knew is that mass marketing is, like, so old school. Information is what's happening this minute, who or what is trending NOW, what is happening this second. Public opinion is formed in seconds and by the masses, not by reactionary after-the-fact ad placement.

Online Social Marketing can no longer be ignored - regardless of where you live, or the nature of your business. Real time, personal connections are the way to drive business in every marketplace.

HarkHerold has made the leap into the cloud, and we want you to come along for the ride. Stay tuned!

Erin Herold
HarkHerold - Marketing Excellence on Demand